One Webster couple has turned a hobby into a full time job, and what’s even more remarkable is that it has helped them pay their college tuition in full. It’s all thanks to a resale app called Poshmark.
“It’s going to surprise some, but men love fashion just as much as women. We’re seeing a massive explosion in how much men are adopting resale,” said Tracy Sun, co-founder and svp of new markets at Poshmark, at NRF’s Retail’s Big Show.
Poshmark co-founder Tracy Sun talks about expanding in Canada and the changing retail landscape on “Bloomberg Technology.”
Business Insider spoke with two Poshmark sellers who turned their side hustles into successful full-time businesses. Shannon Welch made $127,000 in sales last year and Elaine Ratner has made $1 million in sales since starting her Poshmark shop and subsequent ecommerce site. Here’s how they scaled their shops based on sales and followers.
January is the biggest month of the year for resale, according to leading player Poshmark, which saw its listings spike 65 percent this past January, compared with the same month in 2018. In the women’s fashion category, the most in-demand items commanding high prices include Louis Vuitton handbags, Adidas sneakers and Madewell jeans. For men, top products include Jordan sneakers, NFL jerseys and Ray-Ban sunglasses. Not surprisingly, demand for sneakers shows no sign of slowing. The category drew the most listings, purchases, shares, likes and comments on Poshmark in 2019.