How Poshmark uses small local events to drive engagement and retention

Combined with other live events the company puts on, the Posh ‘N Sips are a mix of experiential marketing and influencer meet-up — letting brand ambassadors meet up and evangelize. This local outreach is funded by Poshmark’s community development budget, an offshoot of marketing, and have become a way for the platform to both find and cultivate top sellers and differentiate itself from other resale companies that don’t facilitate such one-on-one events.

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Mister Rogers wore it well

Since the premiere of A Beautiful Day in the Neighborhood at the Toronto International Film Festival in September, cardigan searches have increased across North America. Top-selling cardigans? Lacoste, rag & bone, Polo By Ralph Lauren and All Saints were some of the top-selling men’s cardigan brands across the U.S., with the southern states favouring Polo while rag & bone was all over New York State’s face.

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Mr. Rogers and Kurt Cobain Are Driving Countless Americans to a Life of Cardigans

A report released today by the social resale site Poshmark (with the unimpeachable title “Name a More Iconic Duo: Mr. Rogers & The Cardigan”) confirms the sweater’s annus mirabilis. The forthcoming Mr. Rogers biopic A Beautiful Day In the Neighborhood, starring noted sneaker influencer Tom Hanks, has skyrocketed the open-front knit to new heights of popularity and national adoration: since the premiere of the film at the Toronto International Film Festival on September 7, men’s searches for cardigan on Poshmark increased 79%, and purchases on the platform increased a whopping 108%.

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Secondhand clothes making a comeback via apps

“These clothes have been sitting in my closet for a while….it’s amazing that my fashion gets to live on,” said Golden resident Sheila DeForest, who’s made a small business out of selling clothes on the website and app Poshmark. “It’s like Instagram for fashion, so you basically take a photo of your item and list it in your closet; our stores are called ‘closets,’” Deforest said.

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