“What we are trying to do is to bring back that human connection that you have in shopping,” he said. “You can browse the stores as if you’re in a mall or a boutique and have the conversation and discovery experience while bringing all the ease, scalability, and convenience of e-commerce.”
“The retail industry is experiencing a rapid shift to online, a shift to social and a shift to secondhand, with shoppers prioritising price, convenience and sustainability. We recently commissioned research that shows 79 per cent of Aussies have increased their online shopping presence in 2020. Even as online shopping spikes, sustainability is a growing focus for shoppers — over half (52 per cent) of Aussies admitted to focusing on brands and platforms that are sustainable and eco-friendly.”
Poshmark, a popular US-based e-commerce and social platform, is launching into Australia this week after generating $4 billion in “gross merchandising value” since its inception in 2011. Australians are hoarding $5 billion worth of unused clothes, shoes and accessories in their wardrobes, according to new research commissioned by Poshmark. Of 1000 Australians surveyed, the study found 79 per cent of shoppers purchased from online stores in the past 12 months, with nearly 60 per cent of the items bought unworn.
Australia was chosen as Poshmark’s first market outside of North America because it has a well-established thrift-shop culture, high rates of e-commerce adoption and environmentally conscious consumers, Chief Executive Officer Manish Chandra said in an interview. Poshmark, which promotes its shopping as a way to form social ties, also wants to expand the merchandise categories that its users can buy and sell, and announced last week the addition of pet-related goods.
In 2015, the lifelong bargain shopper decided to sell some clothes from her closet to pocket extra cash and make room for new items. Bisorca, 38, downloaded the fashion e-commerce app Poshmark and listed a few pieces of clothing. She made her first sale the same day. A few months later, Bisorca was hit with a large medical bill leaving her feeling hopeless. That’s when she decided to turn her hobby into a real source of income.