Steven Tristan Young, chief marketing officer, Poshmark. Most recently, the first-time chief marketing officer has developed a community tool kit to help people make extra cash on the platform during the pandemic and launched Posh Stories in April, a feature that allows people to create shoppable videos in the app and seeks to meet people’s desire for connectivity during social distancing and quarantining.
“Self-expression is important to me as a form of self-care, and I’ve found Poshmark to be an incredible way to indulge in new looks, while also being both financially and environmentally sustainable,” Philipps says in a press release. “I’m thrilled to be able to support my favorite charity while opening up my closet to the Poshmark community.”
Twenty-year-old student and North Carolina native Aleah Mazyck was bored one night in her freshman year of college when she stumbled into opening an online thrift shop. Two and a half years later, Mazyck has grossed more than $30,900 on Poshmark. Mazyck doesn’t plan on giving up her side hustle any time soon. “This is definitely not something that’s going to stop after I get out of college,” she says. “It’s too fun to just end that quickly.”
“We needed to offer something that wasn’t currently available, and that’s where we saw room for social — a place where people can form connections and use those connections to facilitate commerce.”
“The way we really grew was by getting a community of users that really likes to interact with each other and being able to buy from someone, not someplace. That’s what really set us apart,” said Poshmark CMO Steven Tristan Young in conversation with Adweek senior writer Lisa Lacy at today’s Future of Shopping event. Young calls it a phenomenon of “shared closets.”