When Steven Tristan Young, CMO at social commerce marketplace Poshmark, started his career two decades ago, he knew he’d be doing so with the goal of leading a marketing team like Poshmark’s: one focused on brand strategy and aggressive, yet thoughtful, growth.
A report released today by the social resale site Poshmark (with the unimpeachable title “Name a More Iconic Duo: Mr. Rogers & The Cardigan”) confirms the sweater’s annus mirabilis. The forthcoming Mr. Rogers biopic A Beautiful Day In the Neighborhood, starring noted sneaker influencer Tom Hanks, has skyrocketed the open-front knit to new heights of popularity and national adoration: since the premiere of the film at the Toronto International Film Festival on September 7, men’s searches for cardigan on Poshmark increased 79%, and purchases on the platform increased a whopping 108%.
“These clothes have been sitting in my closet for a while….it’s amazing that my fashion gets to live on,” said Golden resident Sheila DeForest, who’s made a small business out of selling clothes on the website and app Poshmark. “It’s like Instagram for fashion, so you basically take a photo of your item and list it in your closet; our stores are called ‘closets,’” Deforest said.
A Vancouver woman has discovered a way to part with some of her gently used clothes and make money doing it, too. Jessica Luxe has a taste for fashion and wanted to find a new home for some items she wanted to recycle. So she signed up with Poshmark, an app for those who are passionate about fashion. “I’ve been on the app for two months and I’ve made $1,500,” said Luxe.
In the modern NBA, being a superstar means much more than just being good at basketball—it means being a fashion icon, as well. To demonstrate, peer-to-peer fashion resale platform Poshmark released new data highlighting the trends and styles that saw noticeable growth with shoppers as a result of fashion trends brought to the fore by NBA luminaries over the 2018-2019 season.