Why Secondhand Clothes Are Taking Over the Closets of Every Generation

A new report from Poshmark provides some clarity to these assumptions. The report, which surveyed 8,000 shoppers in the U.S. and Canada, provides insight into who’s using the Poshmark platform and how different generations are thinking about resale, secondhand and fast fashion. For example, 16.5% of Gen Z closets are made up of secondhand items. Millennials are close behind with 12.5%, Gen X is even higher with 14%, and baby boomers are closing in at 9.5%.

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How entrepreneurs use apps like Poshmark to turn side hustles selling clothes into full-time gigs earning 6 figures or more

Business Insider spoke with two Poshmark sellers who turned their side hustles into successful full-time businesses. Shannon Welch made $127,000 in sales last year and Elaine Ratner has made $1 million in sales since starting her Poshmark shop and subsequent ecommerce site. Here’s how they scaled their shops based on sales and followers.

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