A new report from Poshmark provides some clarity to these assumptions. The report, which surveyed 8,000 shoppers in the U.S. and Canada, provides insight into who’s using the Poshmark platform and how different generations are thinking about resale, secondhand and fast fashion. For example, 16.5% of Gen Z closets are made up of secondhand items. Millennials are close behind with 12.5%, Gen X is even higher with 14%, and baby boomers are closing in at 9.5%.
One Webster couple has turned a hobby into a full time job, and what’s even more remarkable is that it has helped them pay their college tuition in full. It’s all thanks to a resale app called Poshmark.
“It’s going to surprise some, but men love fashion just as much as women. We’re seeing a massive explosion in how much men are adopting resale,” said Tracy Sun, co-founder and svp of new markets at Poshmark, at NRF’s Retail’s Big Show.
Poshmark co-founder Tracy Sun talks about expanding in Canada and the changing retail landscape on “Bloomberg Technology.”
Business Insider spoke with two Poshmark sellers who turned their side hustles into successful full-time businesses. Shannon Welch made $127,000 in sales last year and Elaine Ratner has made $1 million in sales since starting her Poshmark shop and subsequent ecommerce site. Here’s how they scaled their shops based on sales and followers.