Barkha Saxena, Chief Data Officer at Poshmark
The company has been building and testing a video option for over a year and planned to roll it out in the second half of 2020 but fast-tracked the launch due to the pandemic so it could offer more of a “real-world experience” to shoppers. The new feature allows sellers to show off the ways they styled an outfit they have for sale or give the backstory on how they acquired a particular item, for instance.
Poshmark describes the feature as a way to bring listings to life. The company developed a video tool that allows for captioning as well as tagging, plus the ability to directly tie product listings to the Story. According to the company, video has been one of the most requested selling tools by the community.
Social commerce platform Poshmark has some Stories to tell. Posh Stories, a new feature enabling users to create and share short, shoppable videos and photos and bring their listings to life, will begin rolling out Wednesday with the aim of reaching all members in the U.S. and Canada over the next few weeks.
TZR spoke with three full-time sellers and one student seller who runs her business as a side hustle. Collectively, they’ve made more than $469,000, an impressive stat that may make you want to open a notepad (or the notes app) before you read this.