Fashion Reseller Poshmark Fast Tracks Video Feature, Targeting Shoppers Stuck At Home

The company has been building and testing a video option for over a year and planned to roll it out in the second half of 2020 but fast-tracked the launch due to the pandemic so it could offer more of a “real-world experience” to shoppers. The new feature allows sellers to show off the ways they styled an outfit they have for sale or give the backstory on how they acquired a particular item, for instance.

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