Sellers can generate anywhere from hundreds to thousands of dollars through Poshmark. Shaun says over the past four years he’s made about $25,000 dollars. His technique involves visiting thrift stores, selling his own items, and items of friends who aren’t able to.
For Umetsu, selling items she finds at thrift stores brings in a few extra hundred dollars a month. It helped her pay for college by herself without having to take out student loans. It’s helped her pay for her wedding, and now allows her and her husband to have the things they want.
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A new report from the peer-to-peer commerce platform Poshmark reveals the most popular brands among its 60 million users, and unsurprisingly, athleticwear giants are among the top picks. According to the report, “2020: The Year of Social Shopping,” Generation Z users — born in 1997 or later — count Adidas as one of their favorite brands, along with teen mall staple Brandy Melville and, on the luxe end, Gucci. The cohort accounts for around 20% of Poshmark users, the company says, as well as a quarter of the new accounts created in 2019.
A new report from Poshmark provides some clarity to these assumptions. The report, which surveyed 8,000 shoppers in the U.S. and Canada, provides insight into who’s using the Poshmark platform and how different generations are thinking about resale, secondhand and fast fashion. For example, 16.5% of Gen Z closets are made up of secondhand items. Millennials are close behind with 12.5%, Gen X is even higher with 14%, and baby boomers are closing in at 9.5%.