Poshmark and Snapchat team up to court Gen Z consumers for ‘Posh Parties’ and shopping

It’s the Zoomer dream team: Poshmark—a leading web marketplace for vintage clothing, jewelry, and decor—meets Snapchat, the new king of social media platforms for the teenage bracket. The two tech-focused companies are together launching Poshmark Mini, a social shopping product housed within Snapchat. According to a media release, Mini will bring “the thrill of the Poshmark treasure hunt” to the app, by letting users interact with other shoppers during real-time “Posh Parties,” browse the entire catalogue of 200 million-plus items for sale, and see what brands are trending.

View Article

Poshmark Mini Will Bring A Snippet Of Its Shopping Experience To Snapchat

The social commerce resale giant has teamed up with Snapchat to create a Mini shopping experience on Snapchat’s app, becoming the first preloved e-retailer to sell on the platform. “Poshmark is experiencing one of the most exhilarating periods in our history,” said Manish Chandra, founder and CEO of Poshmark. “We’re thrilled to partner with Snap on this innovative experience that will allow us to continue to grow our community of more than 80 million users. It’s an incredible opportunity to introduce the magic of our community-driven brand to millions of consumers, especially younger demographics, at scale.”

View Article