Secondhand clothing finds new life online

“Since we live in San Francisco, I have to be really picky what my favorites are,” she said. “And that’s exactly why I use Poshmark.” The smartphone app is a marketplace for secondhand women’s fashion. “I’m able to sell those things that originally would’ve just hung out in my closet or I would’ve ended up donating,” Smith said. “I’m able to turn around and make a profit off of it.”

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The Top Four Marketplaces of 2014

Poshmark represents what we like to categorize as a next generation marketplace: It wasn’t the first web-based marketplace to sell secondary clothing, but it makes the process more efficient and consumer-friendly, which has put the social marketplace on track to grow revenue 1000% in 2013.

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