Why Poshmark’s CEO believes the future of retail is social

“The retail industry is experiencing a rapid shift to online, a shift to social and a shift to secondhand, with shoppers prioritising price, convenience and sustainability. We recently commissioned research that shows 79 per cent of Aussies have increased their online shopping presence in 2020. Even as online shopping spikes, sustainability is a growing focus for shoppers — over half (52 per cent) of Aussies admitted to focusing on brands and platforms that are sustainable and eco-friendly.”

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From Gucci to Nike: New way to make $1000 from your wardrobe

Poshmark, a popular US-based e-commerce and social platform, is launching into Australia this week after generating $4 billion in “gross merchandising value” since its inception in 2011. Australians are hoarding $5 billion worth of unused clothes, shoes and accessories in their wardrobes, according to new research commissioned by Poshmark. Of 1000 Australians surveyed, the study found 79 per cent of shoppers purchased from online stores in the past 12 months, with nearly 60 per cent of the items bought unworn.

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