Poshmark takes advantage of precisely what mobile is good at–it’s persuaded its user base to browse, buy, and sell at the same time by offering virtual events called “posh parties” that encourage users to enter the app en masse during two-hour time slots.
The secret to great mobile app design? Keep the design simple by removing any unnecessary steps, even if it costs vital time and resources. Chandra also recommends expanding your social elements beyond integrations with Facebook, Twitter, and Pinterest, to build loyalty. Poshmark’s users hold themed Posh Parties, where they can swap clothing in realtime. Recently, Poshmark began throwing these parties offline to celebrate its most loyal users.
Recently launched shopping app, Poshmark is throwing a live Posh Party this Wednesday, June 27 at J Bar. The event is basically a meet up for women who want to consign their frocks and accessories and have a little social time – drink in hand.
A new crop of websites and apps with names like Copious.com, Threadflip, HipSwap and Poshmark are trying to make selling more social, connecting with networks like Facebook and Twitter to help buyers and sellers feel more comfortable.
Now thanks to this new iPhone app-do-hickey called Poshmark, you can buy and sell used clothing on your own time instead of doing a drop-off at some random consignment house.