RealReal, Poshmark, Threadflip go social on seconds
Launched in December with $3.5 million in funding led by Mayfield Fund, Menlo Park’s Poshmark allows iPhone users to download its mobile app, snap images of clothing and accessories, and quickly post them for others to like, comment on, share on social networks or buy. Socializing in a virtual space may be part of the experience, but the ease with which users can buy and sell is, perhaps, even more of a draw.