Poshmark attempting to revolutionize retail with mobile-first approach

Poshmark, a Menlo Park, Calif.-based startup, is also taking advantage of going mobile-first with its e-commerce and fashion app, drawing consumers farther away from their PC browsers to sell and shop on smartphones from anywhere while on-the-go. After sampling the app for short while, it looks like Poshmark took the best of some of the leading online and mobile retailers and integrated them all into one platform.

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Poshmark CEO: Great mobile design is simplicity

The secret to great mobile app design? Keep the design simple by removing any unnecessary steps, even if it costs vital time and resources. Chandra also recommends expanding your social elements beyond integrations with Facebook, Twitter, and Pinterest, to build loyalty. Poshmark’s users hold themed Posh Parties, where they can swap clothing in realtime. Recently, Poshmark began throwing these parties offline to celebrate its most loyal users.

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