Poshmark, a Menlo Park, Calif.-based startup, is also taking advantage of going mobile-first with its e-commerce and fashion app, drawing consumers farther away from their PC browsers to sell and shop on smartphones from anywhere while on-the-go. After sampling the app for short while, it looks like Poshmark took the best of some of the leading online and mobile retailers and integrated them all into one platform.
Social shopping app Poshmark opened a new feature just for you today. The company is letting users create showrooms out of their favorite fashion items to help give style newbies a little direction.
Poshmark, the startup that makes an iPhone app for posting, buying, and selling women’s apparel and accessories, has rolled out some new features to accommodate its growing user base. The update being launched today — curated ‘Showrooms’ — aims to help users more effectively sift those items into what is most appealing or interesting to them.
Poshmark takes advantage of precisely what mobile is good at–it’s persuaded its user base to browse, buy, and sell at the same time by offering virtual events called “posh parties” that encourage users to enter the app en masse during two-hour time slots.
The secret to great mobile app design? Keep the design simple by removing any unnecessary steps, even if it costs vital time and resources. Chandra also recommends expanding your social elements beyond integrations with Facebook, Twitter, and Pinterest, to build loyalty. Poshmark’s users hold themed Posh Parties, where they can swap clothing in realtime. Recently, Poshmark began throwing these parties offline to celebrate its most loyal users.