Poshmark and Snapchat team up to court Gen Z consumers for ‘Posh Parties’ and shopping

It’s the Zoomer dream team: Poshmark—a leading web marketplace for vintage clothing, jewelry, and decor—meets Snapchat, the new king of social media platforms for the teenage bracket. The two tech-focused companies are together launching Poshmark Mini, a social shopping product housed within Snapchat. According to a media release, Mini will bring “the thrill of the Poshmark treasure hunt” to the app, by letting users interact with other shoppers during real-time “Posh Parties,” browse the entire catalogue of 200 million-plus items for sale, and see what brands are trending.

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Poshmark Mini Will Bring A Snippet Of Its Shopping Experience To Snapchat

The social commerce resale giant has teamed up with Snapchat to create a Mini shopping experience on Snapchat’s app, becoming the first preloved e-retailer to sell on the platform. “Poshmark is experiencing one of the most exhilarating periods in our history,” said Manish Chandra, founder and CEO of Poshmark. “We’re thrilled to partner with Snap on this innovative experience that will allow us to continue to grow our community of more than 80 million users. It’s an incredible opportunity to introduce the magic of our community-driven brand to millions of consumers, especially younger demographics, at scale.”

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Gold House A100 List

The A100 List honors the most impactful Asians and Asian American & Pacific Islanders (APIs) in culture every May for API Heritage Month. This year, we honor both excellence in achievement and eminence in activism.

Chetan Pungaliya, Gautam Golwala, Manish Chandra, Tracy Sun
Co-Founders, Poshmark

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Poshmark hitting the mark in Australia with new Sendle partnership

Poshmark on Tuesday launched a tie-up with Australia Post rival Sendle, a partnership the companies say will give Australian ‘Poshers’ access to affordable and sustainable parcel delivery for the first time. “Our mission from day one has been to bring the human experience that you see in everyday shopping into the online world, so to partner with Sendle and make everything super simple has been great,” Poshmark CEO Manish Chandra said in an interview. He added that Australians have an average of $500 worth of unworn clothes laying around, with his company primed to allow users to turn old jumpers or jeans into extra cash.

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Here’s Your Chance To Shop Serena Williams’ Actual Closet Online

“I’m getting in the mix with the Aussie Poshmark community by launching my very own Poshmark closet in Australia where I will be donating all proceeds to a cause I feel strongly about – mental health. One of the items I’m listing in my Australian Posh Closet for Charity are the Silver PE NikeCourt Flare 2 sneakers designed by Virgil Abloh as part of the “Queen” Collection that I wore in the 2018 US Open.”

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