New video capability combines the best of social media with the company’s leading marketplace technology to provide a more dynamic and highly personalized shopping experience
REDWOOD CITY, CALIF. — April 29, 2020 — Poshmark, a leading social commerce platform for the next generation of retailers and shoppers, today launched Posh Stories, a new feature allowing users to create and share short, shoppable videos and photos to bring their Poshmark listings to life. Posh Stories will begin rolling out today, becoming widely available to all Poshmark community members in the U.S. and Canada over the next few weeks.
For Poshmark’s eight million sellers, Posh Stories is a powerful new way to reach shoppers, merchandise inventory, and elevate their brand. For Poshmark’s wider community of 60 million users, Posh Stories creates a new opportunity to connect, browse, and shop, making the discovery of coveted items even more engaging and interactive. In 2019, Poshmark sellers earned more than $2 billion on the platform after passing the $1 billion milestone the year prior, and video has been one of their most requested selling tools to accelerate their businesses.
“Community building and human connection are more important than ever, and with Posh Stories, we’ve created a new way for our community to come together and continue to thrive,” said Manish Chandra, founder and CEO of Poshmark. “There are countless stories of people whose livelihoods have been supported by selling on Poshmark, and we believe that bringing their listings to life with video will create even more opportunities for our community to earn extra income and deepen connections.”
Video has become a conduit for connection around the world, offering an immersive experience that promotes exploration and brings people closer together. When applied to commerce, video provides a deeper layer of engagement between sellers and shoppers, adding texture and personality to items, and providing better insight into fit and style.
Here’s how Posh Stories works:
- Posh Stories will appear at the top of the Poshmark feed, allowing users to discover brands, shop closets, and engage with fellow Poshers in a few easy taps and swipes. Content will be showcased in a vertical slideshow format and will disappear after 48 hours.
- To create a Posh Story, users simply tap their profile photo at the top of the feed and begin recording a live, 15-second video, take a photo, or upload content from their phone. Users can add custom text captions and tags to their content, linking to users, listings, and brands to curate shoppable content, showcase styling tips, and more.
- Users have the ability to support and connect with others by liking and sharing their Stories, just as one would a Poshmark listing.
Poshmark will also be adding new capabilities to Posh Stories in the coming months to fuel discovery and inspire new ways to shop and connect.
Poshmark is a leading social commerce platform for the next generation of retailers and shoppers. Through technology, our mission is to build the world’s most connected shopping experience, while empowering people to build thriving retail businesses. Since launching in 2011, Poshmark has become a vibrant social shopping community with eight million Seller Stylists helping 60 million users discover items they love from over 100 million listings. The company is backed by the world’s leading investment firms including Mayfield, Menlo Ventures, GGV Capital, Temasek, Inventus Capital, Uncork Capital, Union Grove Venture Partners, Shea Ventures and AngelList. For more information, please visit www.poshmark.com, or find us on Instagram, Facebook, Twitter, Pinterest, and YouTube.